October 20, 2020

Impression Management in the Global Village

#globalcommunication

Residents of the Global Village use impression management to project and protect their image. Impression management is a staple of the internet. It empowers users to create new social and cultural values. These values are the foundation for their identities in the digital world. From this foundation flows cultivated information for their user profile. Many use avatars to present their on-line profile.
In the Industrial Park, avatars provided self-identification and showcased unique individuality. Much like an animated job application, they presented both bio and geo information. It was more user profile than modern avatar.

The rise of social media and online gaming propelled impression management to a higher level of creativity. Avatars became our alter-egos. We could endow them with positive impressions. We could also filter out details that gave a negative perception of ourselves. Our avatars could post content and present ideas that we would never present in person. 


Young Residents sometimes engage in identity manipulation. They alter the personality and appearance of their avatars. They try to bolster their self-esteem and appear more attractive to their peers. If their peers find risky behavior attractive, they may profile alcohol use and unhealthy eating to gain to gain acceptance.

Middle Age Residents display more confidence and mastery. Senior Residents use social media for educational and supportive purposes.

These impression management factors influence how Residents form and communicate their online personas. That's just the way it is in the Global Village.

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